The effects of consumer esports videogame engagement on consumption behaviors

The effects of consumer esports videogame engagement on consumption behaviors

Purpose: This study aims to propose a model for predicting consumers� esports videogame engagement on their ensuing consumption behaviors, which remains nebulous to date. Design/methodology/approach: After approaching esports consumers in different gaming zones in Pakistan, this paper collected da...

Full description

Saved in:
Bibliographic Details
Main Authors: Abbasi, A.Z., Asif, M., Hollebeek, L.D., Islam, J.U., Ting, D.H., Rehman, U.
Format: Article
Published: Emerald Group Holdings Ltd. 2021
Online Access:https://www.scopus.com/inward/record.uri?eid=2-s2.0-85097135120&doi=10.1108%2fJPBM-04-2020-2839&partnerID=40&md5=dd8e43863789c99ebab9d1bc4c4b0555
http://eprints.utp.edu.my/30270/
Tags: Add Tag
No Tags, Be the first to tag this record!
Institution: Universiti Teknologi Petronas

Internet

https://www.scopus.com/inward/record.uri?eid=2-s2.0-85097135120&doi=10.1108%2fJPBM-04-2020-2839&partnerID=40&md5=dd8e43863789c99ebab9d1bc4c4b0555
http://eprints.utp.edu.my/30270/

Similar Items