The theoretical underpinnings of emotional dissonance: A framework and analysis of propositions

by PHILLIPS, Brendan, Tan, Tsu Wee, Thomas, JULIAN, Craig
Published 2010

The empirical link between relationship marketing tools and consumer retention in retail marketing

by Bojei, Jamil, Julian, Craig C., Che Wel, Che Aniza, Ahmed, Zafar U.
Published 2013

Discriminant analysis of antecedents of customer retention in Malaysian retailing

by Julian, Craig C., Ahmed, Zafar U., Che Wel, Che Aniza, Bojei, Jamil
Published 2015