Towards developing a framework of enviropreneurial marketing strategy for SMEs in Malaysia

by Jaini, Azila, Hussin, Nazimah
Published 2019

Does it matter who exhibits more green purchase behavior of cosmetic products in Asian culture? A multi-group analysis approach

by Quoquab Habib, Farzana, Jaini, Azila, Mohammad, Jihad
Published 2020

"I buy green products, do you...?" the moderating effect of eWOM on green purchase behavior in Malaysian cosmetics industry

by Jaini, Azila, Quoquab, Farzana, Mohammad, Jihad, Hussin, Nazimah
Published 2020

Antecedents of green purchase behavior of cosmetics products: an empirical investigation among Malaysian consumers

by Jaini, Azila, Quoquab, Farzana, Mohammad, Jihad, Hussin, Nazimah
Published 2020