Antecedents of green purchase behavior of cosmetics products: an empirical investigation among Malaysian consumers
Purpose: There is a growing need to conduct more studies to understand the green purchase behavior of cosmetics products because of its increasing trend in the emerging markets. Considering this, the study aims to shed some light on the factors that affect green purchase behavior of Malaysian consum...
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| Main Authors: | , , , |
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| Format: | Article |
| Published: |
Emerald Publishing Limited
2020
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| Subjects: | |
| Online Access: | http://eprints.utm.my/id/eprint/93779/ http://dx.doi.org/10.1108/IJOES-11-2018-0170 |
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| Institution: | Universiti Teknologi Malaysia |