Attracting tourists to travel companies’ websites: the structural relationship between website brand, personal value, shopping experience, perceived risk and purchase intention

by Mohseni, Shahriar, Jayashree, Sreenivasan, Rezaei, Sajad, Kasim, Azilah, Okumus, Fevzi
Published 2016

Attracting tourists to travel companies’ websites: the structural relationship between website brand, personal value, shopping experience, perceived risk and purchase intention

by Mohseni, Shahriar, Jayashree, Sreenivasan, Rezaei, Sajad, Kasim, Azilah, Okumus, Fevzi
Published 2018