Attracting tourists to travel companies’ websites: the structural relationship between website brand, personal value, shopping experience, perceived risk and purchase intention

Attracting tourists to travel companies’ websites: the structural relationship between website brand, personal value, shopping experience, perceived risk and purchase intention

This article aims to examine the structural relationship between website brand, personal value, shopping experience, perceived risk and purchase intention from travel websites. Built upon the theory of consumers’ perceived risk, a theoretical model was proposed and a questionnaire was developed. The...

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Bibliographic Details
Main Authors: Mohseni, Shahriar, Jayashree, Sreenivasan, Rezaei, Sajad, Kasim, Azilah, Okumus, Fevzi
Format: Article
Published: Taylor & Francis (Routledge) 2016
Subjects:
GV Recreation Leisure
TK Electrical engineering. Electronics Nuclear engineering
Online Access:http://repo.uum.edu.my/20840/
http://www.tandfonline.com/doi/full/10.1080/13683500.2016.1200539
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Institution: Universiti Utara Malaysia

Internet

http://repo.uum.edu.my/20840/
http://www.tandfonline.com/doi/full/10.1080/13683500.2016.1200539

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