Exploring the path of biomedical technology in consumer neuroscience research: a comprehensive bibliometric analysis.

by Alsharif, Ahmed H., Md. Salleh, Nor Zafir, Khraiwish, Ahmad, Homsi, Lama Nasrallah
Published 2023

Biomedical technology in studying consumers’ subconscious behavior

by Alsharif, Ahmed H., Md. Salleh, Nor Zafir, Wan Ahmad, Wan Amira, Khraiwish, Ahmad
Published 2022

Neuromarketing tools used in the marketing mix: a systematic literature and future research agenda

by Alsharif, Ahmed H., Md. Salleh, Nor Zafir, Abdullah, Mazilah, Ahmad Khraiwish, Ahmad Khraiwish, Ashaari, Azmirul
Published 2023

Exploring factors influencing neuromarketing implementation in Malaysian universities: barriers and enablers

by Alsharif, Ahmed H., Md. Salleh, Nor Zafir, Hashem E., Alharthi Rami, Ahmad Khraiwish, Ahmad Khraiwish, Putit, Lennora, Mohd. Arif, Lily Suriani
Published 2023