Linking Customer Assets to Financial Performance

by Hogan, John E., Lehmann, Donald R., Merino, Maria, SRIVASTAVA, Rajendra Kumar, Thomas, Jacquelyn S., Verhoef, Peter C.
Published 2002

Commentaries on “Scale use and abuse: Toward best practices in the deployment of scales”

by KATSIKEAS, Constantine S., MADAN, Shilpa, BRENDL, C. Miguel, CALDER, Bobby J., LEHMANN, Donald R., BAUMGARTNER, Hans, WEIJTERS, Bert, WANG, Mo, HUANG, Chengquan, HUBER, Joel
Published 2023