SMEs market entry strategy : substitution instead of niching

by Lim, Guan Hua, Tan, Soo Jiuan, Lee, Khai Sheang
Published 2018

Limitations of conventional strategy frameworks when applied to SMEs : lessons from a case study

by Lee, Khai Sheang, Lim, Guan Hua, Tan Soo Jiuan
Published 2018

Strategic alliance as an entry strategy into markets dominated by major corporations

by Lee, Khai Sheang, Lim, Guan Hua, Tan Soo Jiuan
Published 2018

Sun Tzu on battlegrounds and strategies : seven managerial rules for successful market targeting and penetration strategies for SMEs

by Tan, Soo Jiuan, Lee, Khai Sheang, Lim, Guan Hua
Published 2018

Overcoming the hybrid brand woes of bi-national products

by Tan, Soo Jiuan, Lee, Khai Sheang, Lim, Guan Hua
Published 2018

Family businesses : the succession dilemma

by Lee, Khai Sheang, Lim, Guan Hua, Tan Soo Jiuan
Published 2018

SME's MARKET ENTRY STRATEGY: SUBSTITUTION INSTEAD OF NICHING

by LIM GUAN HUA, TAN SOO JIUAN, LEE KHAI SHEANG
Published 2018

Gray marketing as a low cost market penetration strategy for entrepreneurs: conceptual model and case examples

by Lim, Guan Hua, Lee, Khai Sheang, Tan, Soo Jiuan
Published 2018

Deterring aggressive reactions from bigger firms : use of strategic moves by SMEs

by Tan, Soo Jiuan, Lee, Khai Sheang, Lim, Guan Hua
Published 2018

Dealing with resource disadvantage : generic strategies for SMEs

by Lee, Khai Sheang, Lim, Guan Hua, Tan Soo Jiuan
Published 2018

Market penetration strategies for entrepreneurs - theory and Asian SMEs experiences

by Lee, Khai Sheang, Tan Soo Jiuan, Lim, Guan Hua
Published 2018