Sun Tzu on battlegrounds and strategies : seven managerial rules for successful market targeting and penetration strategies for SMEs
Research Paper Series (National University of Singapore. Faculty of Business Administration); 1998-050
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Main Authors: | , , |
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Format: | Working Paper/Technical Report |
Published: |
2018
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Online Access: | http://scholarbank.nus.edu.sg/handle/10635/140176 |
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Institution: | National University of Singapore |