Sun Tzu on battlegrounds and strategies : seven managerial rules for successful market targeting and penetration strategies for SMEs

Research Paper Series (National University of Singapore. Faculty of Business Administration); 1998-050

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Bibliographic Details
Main Authors:	Tan, Soo Jiuan, Lee, Khai Sheang, Lim, Guan Hua
Other Authors:	FINANCE & ACCOUNTING
Format:	Working Paper/Technical Report
Published:	2018
Online Access:	http://scholarbank.nus.edu.sg/handle/10635/140176
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Institution:	National University of Singapore

id	sg-nus-scholar.10635-140176
record_format	dspace
spelling	sg-nus-scholar.10635-1401762024-11-14T07:10:06Z Sun Tzu on battlegrounds and strategies : seven managerial rules for successful market targeting and penetration strategies for SMEs Tan, Soo Jiuan Lee, Khai Sheang Lim, Guan Hua FINANCE & ACCOUNTING MARKETING Research Paper Series (National University of Singapore. Faculty of Business Administration); 1998-050 1-18 2018-04-18T08:40:10Z 2018-04-18T08:40:10Z 1998-09 Working Paper/Technical Report Tan, Soo Jiuan, Lee, Khai Sheang, Lim, Guan Hua (1998-09). Sun Tzu on battlegrounds and strategies : seven managerial rules for successful market targeting and penetration strategies for SMEs. Research Paper Series (National University of Singapore. Faculty of Business Administration); 1998-050 : 1-18. ScholarBank@NUS Repository. http://scholarbank.nus.edu.sg/handle/10635/140176 Research Paper Series; 1998-050
institution	National University of Singapore
building	NUS Library
continent	Asia
country	Singapore Singapore
content_provider	NUS Library
collection	ScholarBank@NUS
description	Research Paper Series (National University of Singapore. Faculty of Business Administration); 1998-050
author2	FINANCE & ACCOUNTING
author_facet	FINANCE & ACCOUNTING Tan, Soo Jiuan Lee, Khai Sheang Lim, Guan Hua
format	Working Paper/Technical Report
author	Tan, Soo Jiuan Lee, Khai Sheang Lim, Guan Hua
spellingShingle	Tan, Soo Jiuan Lee, Khai Sheang Lim, Guan Hua Sun Tzu on battlegrounds and strategies : seven managerial rules for successful market targeting and penetration strategies for SMEs
author_sort	Tan, Soo Jiuan
title	Sun Tzu on battlegrounds and strategies : seven managerial rules for successful market targeting and penetration strategies for SMEs
title_short	Sun Tzu on battlegrounds and strategies : seven managerial rules for successful market targeting and penetration strategies for SMEs
title_full	Sun Tzu on battlegrounds and strategies : seven managerial rules for successful market targeting and penetration strategies for SMEs
title_fullStr	Sun Tzu on battlegrounds and strategies : seven managerial rules for successful market targeting and penetration strategies for SMEs
title_full_unstemmed	Sun Tzu on battlegrounds and strategies : seven managerial rules for successful market targeting and penetration strategies for SMEs
title_sort	sun tzu on battlegrounds and strategies : seven managerial rules for successful market targeting and penetration strategies for smes
publishDate	2018
url	http://scholarbank.nus.edu.sg/handle/10635/140176
_version_	1821187269132812288

Sun Tzu on battlegrounds and strategies : seven managerial rules for successful market targeting and penetration strategies for SMEs

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