Determinants of construction industry profitability in Malaysia

by Lim, Tze Yin
Published 2013

Generational Cohort and Psychographic Effects for Market Segmentation in Malaysia

by Lim, Tze Yin
Published 2020

Marketing mix and STP strategies: a qualitative inquiry into grocery retailers in Malaysia

by Phang, Ing @ Grace, Zaiton Osman, Lim, Tze-Yin

The effects of construal level and donation magnitude: the case of cause-related marketing

by Phang Ing @ Grace, Lin, Hsin Yin, Lim, Tze Yin
Published 2020

Do We Have Baby Boomers, Gen X And Gen Y? A Preliminary Study To Explore Generation Cohorts In Malaysia

by Ernest Cyril, de Run, Hiram, Ting, Lim, Tze-Yin, Koh, Hannah, Murni, Sahdan
Published 2016

The dance of leadership: unravelling the impact of leadership styles on employee engagement in Malaysia's private sector / Lui Jing Yi ... [et al.]

by Lui, Jing Yi, Voong, Elizabeth Ai Lin, Voon, Mung Ling, Lim, Tze-Yin
Published 2023

Challenges & opportunities of grocery retail during pandemic: An insight into the case of Malaysia

by Phang Ing @ Grace, Zaiton Osman, Izyanti Awang Razli, Lim Tze-Yin, Iwao Kato
Published 2022

Consumer adoption of on-demand digital platforms: An integrated model

by Lim, Tze Yin, Lim, Bibiana Chiu Yiong, Leong, Choi Meng, Phang Ing @ Grace, Weng, Heng Foong
Published 2023

Teori dan Inovasi Pengajaran dan Pembelajaran Menyusuri Pandemik Covid-19

by EU, CHOON LENG, ONG, WEE TAT, JANE LIM, TZE YIN, Nur Iwana, Abdul Taib, LIU, CHIAN YONG, CLARENCE KO, CHING HUAT, CHAN, LAIN FONG, HATTA, SIDI
Published 2020