Store-related factors contributing to offline private label brands purchase intention among Gen Y customers

by Sawanah Mumin, Phang Ing @ Grace
Published 2021

Store-related factors contributing to offline private label brands purchase intention among Gen Y customers

by Sawanah Mumin, Phang Ing @ Grace
Published 2021

Gen Y’s attitude, perception, preference, and intention towards Private Label Brands (PLBs)

by Sawanah Mumin, Phang Ing @ Grace
Published 2022

Rational or emotional? a study on organic grocery shopping/ Phang Ing @ Grace, Liew Fung Chai

by Phang, Ing@Grace, Liew, Fung Chai
Published 2019

Rational or Emotional? An Examination of Customer Loyalty in B2B Packaged Food Retail Setting

by Phang Ing @ Grace, Yee, Sheng Sim
Published 2020

Marketing mix and STP strategies: an exploratory study into grocery retailers in Malaysia

by Phang Ing @ Grace, Zaiton Osman, Yin, Lim Tze
Published 2020

Does Security Concern, Perceived Enjoyment and Government Support Affect Fintech Adoption? Focused on Bank Users

by Zaiton Osman, Izyanti Awang Razli, Phang Ing @ Grace
Published 2021

Me or others? Hard Luxury Purchase Intention during the COVID-19 Pandemic

by Phang Ing @ Grace, Zaiton Osman, Izyanti Awang Razli
Published 2021

Marketing mix and STP strategies: a qualitative inquiry into grocery retailers in Malaysia

by Phang, Ing @ Grace, Zaiton Osman, Lim, Tze-Yin

Causes of customers’ cognitive dissonance and product return frequency: a Malaysian packaged food context

by Phang, Ing @ Grace, Ricadonna Pei Ling, Zaiton Osman
Published 2022

Behind the choices: Loss aversion's impact on students' course selection

by Zaiton Osman, Izyanti Awang Razli, Phang Ing @ Grace
Published 2023

Customer Engagement and Loyalty Issues in Omnichannel Fast-Food Industry

by Phang Ing @ Grace, Ng, Jing En, Fam, Kim-Shyan
Published 2021

The effects of construal level and donation magnitude: the case of cause-related marketing

by Phang Ing @ Grace, Lin, Hsin Yin, Lim, Tze Yin
Published 2020

Intention to adopt fintech services among enterpreneurs and student of enterpreneruship in Kuala Lumpur

by Zaiton Osman, Phang, Ing @ Grace, Izyanti Awg Razli, Wong, Fu Rick

Intention to adopt fintech services among entrepreneurs and student of entrepreneurship in Kuala Lumpur

by Zaiton Osman, Phang Ing @ Grace, Izyanti Awang Razli, Wong Fu Rick
Published 2020

Purchase Intention of Made-in-China Medical Devices among Malaysians: Does COO Effect Work?

by Phang Ing @ Grace, Pei, Lun Joan Lee, Jiankun Gong, Hiram Ting
Published 2023

Challenges & opportunities of grocery retail during pandemic: An insight into the case of Malaysia

by Phang Ing @ Grace, Zaiton Osman, Izyanti Awang Razli, Lim Tze-Yin, Iwao Kato
Published 2022

Consumer adoption of on-demand digital platforms: An integrated model

by Lim, Tze Yin, Lim, Bibiana Chiu Yiong, Leong, Choi Meng, Phang Ing @ Grace, Weng, Heng Foong
Published 2023

Sustainable socioeconomic development service for suburban population: A case study in East Malaysia

by Boo Ho Voon, Phang Ing @ Grace, Corina Joseph, Abang Azlan Mohamad, Vloreen Nity Mathew, Kelvin Tee Yong Goh
Published 2023