Gen Y’s attitude, perception, preference, and intention towards Private Label Brands (PLBs)
The present paper focuses on Gen Y consumers’ perceptions and preferences towards private label brands (PLBs). Gen Y, also known as ‘echo boomers’ or the ‘millennium generation’, have different spending habits compared to other generational cohorts. Given that they are the largest consumer group in...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English English |
| Published: |
Sarawak Research Society
2022
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| Subjects: | |
| Online Access: | https://eprints.ums.edu.my/id/eprint/38378/2/ABSTRACT.pdf https://eprints.ums.edu.my/id/eprint/38378/1/FULLTEXT.pdf https://eprints.ums.edu.my/id/eprint/38378/ |
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| Institution: | Universiti Malaysia Sabah |
| Language: | English English |