Store-related factors contributing to offline private label brands purchase intention among Gen Y customers

The purpose of this study is to examine store-related factors contributing to the purchase intention towards private label brands (PLBs) among Gen Y customers in Kota Kinabalu, Sabah. Representing one of the biggest market segments in Malaysia, Gen Y is considered more open-minded to try new product...

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Bibliographic Details
Main Authors: Sawanah Mumin, Phang Ing @ Grace
Format: Article
Language:English
English
Published: MAG Scholar‘s 2021
Subjects:
Online Access:https://eprints.ums.edu.my/id/eprint/31298/1/Store-related%20factors%20contributing%20to%20offline%20private%20label%20brands%20purchase%20intention%20among%20Gen%20Y%20customers.pdf
https://eprints.ums.edu.my/id/eprint/31298/2/Store-related%20factors%20contributing%20to%20offline%20private%20label%20brands%20purchase%20intention%20among%20Gen%20Y%20customers1.pdf
https://eprints.ums.edu.my/id/eprint/31298/
https://www.magscholar.com/ajbr/ajbrv11n1/ajbr210099.pdf
https://doi.org/10.14707/ajbr.210099
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Institution: Universiti Malaysia Sabah
Language: English
English