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Food Sensory Factors and Restaurant Images on Customer Satisfaction: A Comparison of Franchise and Local Fast-Food Restaurant

Food Sensory Factors and Restaurant Images on Customer Satisfaction: A Comparison of Franchise and Local Fast-Food Restaurant

by Ahmad Riduan Bahauddin, Ling, Sing Wei, Sylvester Mantihal
Published 2020

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Article

2

Effect of food sensory factors and restaurant images on customer satisfaction between franchise and local fast - food restaurant

Effect of food sensory factors and restaurant images on customer satisfaction between franchise and local fast - food restaurant

by Ahmad Riduan Bahauddin, Ling, Sing Wei, Sylvester Manthihal

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Proceedings