Strategi Pengiklanan Hijau ke Arah Keterlihatan dalam Media Sosial

by Ismail, Noriza, Mohd Rashid, Sabrina
Published 2018

Penglibatan dan Peranan Penduduk Terhadap Penjenamaan Tempat di Pulau Langkawi, Kedah

by Kamarudin, Nor Hidayah, Mohd Rashid, Sabrina
Published 2018

Investigating the Effect of Corporate Logo Determinants on Corporate Image, Based on Consumer Perception: Conceptual Paper

by Okechukwu, Worlu, Mohd Rashid, Sabrina, Shaari, Nassiriah
Published 2018

Keputusan pembelian: Jalinan antara media cetak, media atas talian dan media bersemuka

by Mohamad, Noraihan, Ishak, Mohd Sobhi, Mohd Rashid, Sabrina
Published 2016

An exploration on the process of brand identity building in the context of Malaysian cafe

by Mohd Rashid, Sabrina, Cohen, David A., Ghose, Kamal
Published 2018

Brand identity: Be original, be creative

by Mohd Rashid, Sabrina, Ghose, Kamal, Cohen, David A.
Published 2015

Pengaruh Personaliti Usahawan Islam Terhadap Kepercayaan Dalam Mengukuhkan Komitmen Dan Kesetiaan Pelanggan

by Mohamad, Noraihan, Ishak, Mohd Sobhi, Mohd Rashid, Sabrina
Published 2017

Attitude of Pakistani male Muslims toward advertisements of condoms and its relation with behavioral intention

by Madni, Abdul Rehman, Abdul Hamid, Norsiah, Mohd Rashid, Sabrina
Published 2016

An association between religiosity level and condom use behavior

by Madni, Abdul Rehman, Abdul Hamid, Norsiah, Mohd Rashid, Sabrina
Published 2016

User-generated contents in Facebook, functional and hedonic brand image and purchase intention

by Raji Ridwan, Adetunji, Mohd Rashid, Sabrina, Ishak, Mohd Sobhi
Published 2017

Social Media Marketing Communication and Consumer-Based Brand Equity: An Account of Automotive Brands in Malaysia

by Adetunji, Raji Ridwan, Mohd Rashid, Sabrina, Ishak, Mohd Sobhi
Published 2018

Assessing validity and internal consistency of the social media marketing communication measurement scales

by Raji, Ridwan Adetunji, Mohd Rashid, Sabrina, Ishak, Mohd Sobhi
Published 2017

Musical power and its effect on consumer decision making

by Mahsal Khan, Syazwani, Abdul Hamid, Norsiah, Mohd Rashid, Sabrina
Published 2018

Validity and reliability of automotive consumer-based brand equity and consumer response measurement scales

by Adetunji, Raji Ridwan, Mohd Rashid, Sabrina, Ishak, Mohd Sobhi
Published 2017

Musical Familiarity and Its Effect on Consumer Decision Making

by Mahsal Khan, Syazwani, Abdul Hamid, Norsiah, Mohd Rashid, Sabrina
Published 2018

Enhancing Brand Equity of Automotive Brands through Marketing Communications on Social Media

by Adetunji, Raji Ridwan, Mohd Rashid, Sabrina, Ishak, Mohd Sobhi
Published 2018

Music and its familiarity affection on audience decision making

by Mahsal Khan, Syazwani, Abdul Hamid, Norsiah, Mohd Rashid, Sabrina
Published 2019

Diffusion of iTV advertising in Malaysia: The industry players' perspectives

by Sarif, Siti Mahfuzah, Abdul Mutalib, Ariffin, Mohd Rashid, Sabrina, Che Omar, Azizah
Published 2013

Identification of research gap: T-commerce impulse purchase for iTV advertising

by Che Omar, Azizah, Shiratuddin, Norshuhada, Sarif, Siti Mahfuzah, Abdul Mutalib, Ariffin, Mohd Rashid, Sabrina
Published 2013