Modelling the effects of perceived credibility on consumers’ attitudes and purchase intention: empirical evidence from celebrity entrepreneur endorser advertisement / Mazzini Muda...

by Muda, Mazzini
Published 2014

Modelling the effects of perceived credibility on consumers’ attitudes and purchase intention: empirical evidence from celebrity entrepreneur endorser advertisement / Mazzini Muda...

by Muda, Mazzini
Published 2013

Modelling the effects of perceived credibility on consumers' attitudes and purchase intention: empirical evidence from celebrity entrepreneur endorser advertisement / Mazzini Muda

by Muda, Mazzini
Published 2013

The challenges of global competition : Malaysian SMEs and AFTA / Saadiah Mohamad, Rohani Mohd and Mazzini Muda

by Mohamad, Saadiah, Mohd, Rohani, Muda, Mazzini
Published 2008

The moderating effect of brand trust on the relationship between customer brand engagement and brand loyalty: a conceptual review / Nurul Aqmar Zaidun, Mazzini Muda and Nor Hashima...

by Zaidun, Nurul Aqmar, Muda, Mazzini, Hashim, Nor Hashima
Published 2020

Malay owner managers of SMEs: The typology

by Mohd, Rohani, Kamaruddin, Badrul Hisham, Muda, Mazzini, Hassan, Salwana, Yahya, Khulida Kirana
Published 2016

Linking ‘Halal’ friendly hotel attributes and customer satisfaction : the islamic tourism sector / Lennora Putit ... [et al.]

by Putit, Lennora, Muda, Mazzini, Mahmood, Ainul Nadzirah, Ahmad Taufek, Nor Zafirah, Wahib, Norhayati
Published 2016

Sense of community among Malay customers: evidence from western food outlets in Malaysia using Structural Equation Modelling approach (SEM) / Rozita Naina Mohamed … [et al.]

by Naina Mohamed, Rozita, Musa, Rosidah, Borhan, Halimahton, Ismail, Shafinar, Abas, Aemillyawaty, Muda, Mazzini
Published 2014