Do satisfied customers loyal? : Unravelling the role of trust in the ‘High Touch’ purchasing context / Rosidah Musa

by Musa, Rosidah
Published 2006

Formulating direct sales customers’ satisfaction strategies : Application of Importance-Performance Analysis (IPA) approach / Rosidah Musa

by Musa, Rosidah
Published 2005

Descriptive analysis - predictors of attitude towards purchasing halal skin care products / Azreen Jihan and Rosidah Musa

by Jihan, Azreen, Musa, Rosidah
Published 2017

Exploring the role of trust in the satisfaction - loyalty link: empirical evidence from a follow-up study / Rosidah Musa and Sarminah Samad

by Musa, Rosidah, Samad, Sarminah
Published 2005

The roles of Member Relationship Proneness (MRP) and Programme Relationship Orientation (PRO) in creating store loyalty: evidence from retail loyalty programmes in Malaysia / Nor A...

by Omar, Nor Asiah, Musa, Rosidah, Hassan, Faridah
Published 2007

Assessment and revitalization of UiTM's Malaysia corporate image: repositioning strategy towards becoming a world class university / Prof. Madya Dr. Rosidah Musa, Dr. Lennora Putit...

by Musa, Rosidah, Putit, Lennora, Mohd. Yusof, Jamaliah
Published 2011

Explaining store behavioral loyalty: the antecedents and roles of store image, self-image, and social and environment image in the fashion industry / Jamaliah Mohd. Yusof, Prof. Ma...

by Mohd. Yusof, Jamaliah, Musa, Rosidah, Abd Rahman, Sofiah
Published 2010

The mediating role of brand experience on product quality, service quality and consumer resonance of favourite fast food brand / Rozita Naina Mohamed, Norzaidi Mohd Daud and Rosida...

by Naina Mohamed, Rozita, Mohd Daud, Norzaidi, Musa, Rosidah
Published 2011

Quota sampling design using self-administered questionnaire for brand loyalty study in the agriculture retail industry in Malaysia / Abaidullah Mustaffa … [et al.]

by Mustaffa, Abaidullah, Hj. Hassan, Faridah, Musa, Rosidah, Abdul Rahman, Mariati
Published 2015

Antecedents and consequences of brand experience: a conceptual study of fast food Industry in Malaysia / Rozita Naina Mohamed … [et al.]

by Naina Mohamed, Rozita, Mohd Daud, Norzaidi, Abdul Rahim, Faizah, Musa, Rosidah
Published 2011

The brand expe-resonance model, a new invention and practical tool of brand experience for fast food industry / Rozita Naina Mohamed … [et al.]

by Naina Mohamed, Rozita, Mohd Daud, Norzaidi, Abdul Rahim, Faizah, Musa, Rosidah
Published 2011

An assessment of customer satisfaction with the direct sales channel of Malaysia / Che Chik Che Puteh , Prof. Madya Rosidah Musa , Prof. Madya Che Wan Faridah Che Wan Putra

by Che Puteh, Che Chik, Musa, Rosidah, Che Wan Putra, Che Wan Faridah
Published 2005

Sense of community among Malay customers: evidence from western food outlets in Malaysia using Structural Equation Modelling approach (SEM) / Rozita Naina Mohamed … [et al.]

by Naina Mohamed, Rozita, Musa, Rosidah, Borhan, Halimahton, Ismail, Shafinar, Abas, Aemillyawaty, Muda, Mazzini
Published 2014

Turning crisis into opportunity in the Gig economy: acceptance of e-Hailing food delivery applications in Malaysia / Purnomo M Antara ... [et al.]

by M Antara, Purnomo, Mohamad, Abdullah, Othman, Kamarudin, Wahab, Muhammad Zarunnaim, Ibrahim, Nadhrathul Ain, Musa, Rosidah, Ningrum, Nonik Kusuma
Published 2022