Does gamification work in a serious context? The influence of gamification, utilitarian, and hedonic features in the community-based crowdfunding platform

by Nur Aqilah Hazirah Mohd Anim, Nor Asiah Omar
Published 2021

Impak inovasi pemasaran dalam pengkomersialan pelancongan luar bandar: kajian kes program inap desa di Semenanjung Malaysia

by Suhaida Herni Suffarruddin, Mastura Jaafar, Nur Aqilah Hazirah Mohd Anim, Nurul Atasha Jamaludin
Published 2023

The Influence of Economic Literacy and Student Attitude on the Self-Concept Achievement of Business Students

by Syahrul Nizam, Salam, Asmaul Husna, Haris Fadzilah, AMALINA, MURSHIDI, AL AMIRUL EIMER, RAMDZAN ALI, MUHAMMAD FAIRUZ, JAMIL, NUR AQILAH HAZIRAH, MOHD ANIM, TAK JIE, CHAN
Published 2024

Investigating the Moderating Effect of Social Media on the Relationship between Brand Architecture and Brand Love among Telecommunication Service Provider Users

by AL AMIRUL EIMER, RAMDZAN ALI, Asmaul Husna, Haris Fadzilah, SYAHRUL NIZAM, SALAM, NUR AQILAH HAZIRAH, MOHD ANIM, MUHAMMAD FAIRUZ, JAMIL, AMALINA, MURSHIDI, MOHD SAFWAN, RAMLI
Published 2024