Author Search Results

1

Consumer behavior affecting consumer willingness to visit franchise convenience store in Malaysia

Consumer behavior affecting consumer willingness to visit franchise convenience store in Malaysia

by Ng Eng Chen, Rina Shahirah Saidari, Shahiera Adina Mahadi, Siti’ Aisyah Baharudin
Published 2016

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Undergraduate Final Project Report

2

The consumer perception about local versus global brands : an exploratory study.

The consumer perception about local versus global brands : an exploratory study.

by Ng, Eng Chen., Lee, Peggy Pei Qi., Lim, Xiu Ru.
Published 2011

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Final Year Project