The impact of university reputation on brand awareness/ association in Malaysian Higher Education institutions

by Nik Mat, Nik Hziman, Mohd Arshad, Khairun Nisa, Amat Murjan, Azmi
Published 2021

Public private partnership and financial implication to government: a case study from Malaysia

by Che Abdul, Amir Faisal, Mhd. Sarif, Suhaimi, Nik Mat, Nik Hziman
Published 2024

The moderating effect of environmental turbulence on the relationship between brand loyalty on the overall brand equity in Public Universities in Malaysia

by Nik Mat, Nik Hziman, Mohd Arshad, Khairun Nisa, Gaddar, Kamisan, Syed Zainol Abidin, Syed Nasirin
Published 2021

Responsible consumption and production: influence of Sejahtera consumerism in post pandemic Covid-19

by Zainudin, Dolhadi, Abd. Manaf, Noor Hazilah, Mhd. Sarif, Suhaimi, Ismail, Yusof, Ahmad Suki, Amirah, Nik Mat, Nik Hziman, Wan Nasir, Zaireena, Haque, Ahasanul, Islam, Rafikul
Published 2021