The moderating effect of environmental turbulence on the relationship between brand loyalty on the overall brand equity in Public Universities in Malaysia

The moderating effect of environmental turbulence on the relationship between brand loyalty on the overall brand equity in Public Universities in Malaysia

Saved in:
Bibliographic Details
Main Authors: Nik Mat, Nik Hziman, Mohd Arshad, Khairun Nisa, Gaddar, Kamisan, Syed Zainol Abidin, Syed Nasirin
Format: Conference or Workshop Item
Language:English
English
English
Published: 2021
Subjects:
HB Economic Theory
Online Access:http://irep.iium.edu.my/94874/1/Paper%20Acceptance%20IiECONS2021.pdf
http://irep.iium.edu.my/94874/3/PROGRAMME%20BOOK%20IiECONS2021.pdf
http://irep.iium.edu.my/94874/19/94874_The%20moderating%20effect%20of%20environmental.pdf
http://irep.iium.edu.my/94874/
Tags: Add Tag
No Tags, Be the first to tag this record!
Institution: Universiti Islam Antarabangsa Malaysia
Language: English
English
English

Internet

http://irep.iium.edu.my/94874/1/Paper%20Acceptance%20IiECONS2021.pdf
http://irep.iium.edu.my/94874/3/PROGRAMME%20BOOK%20IiECONS2021.pdf
http://irep.iium.edu.my/94874/19/94874_The%20moderating%20effect%20of%20environmental.pdf
http://irep.iium.edu.my/94874/

Similar Items