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Quelch, J
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Quelch, J
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Strategic Marketing Cases for 21st Century Asia
by
Quelch
,
J
,
Leong, S. M.
,
TAN, Chin Tiong
Published 2000
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Cases in Marketing Management and Strategy : An Asia-Pacific Perspective
by
Quelch
,
J
,
Leong, S. M.
,
Ang, S. H.
,
TAN, Chin Tiong
Published 1996
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