Strategic Marketing Cases for 21st Century Asia

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Bibliographic Details
Main Authors: Quelch, J, Leong, S. M., TAN, Chin Tiong
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2000
Subjects:
Online Access:https://ink.library.smu.edu.sg/lkcsb_research/138
https://worldcat.org/isbn/9780130276018
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Institution: Singapore Management University
Language: English