Strategic Marketing Cases for 21st Century Asia

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Bibliographic Details
Main Authors: Quelch, J, Leong, S. M., TAN, Chin Tiong
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2000
Subjects:
Online Access:https://ink.library.smu.edu.sg/lkcsb_research/138
https://worldcat.org/isbn/9780130276018
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Institution: Singapore Management University
Language: English
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spelling sg-smu-ink.lkcsb_research-11372010-09-23T06:24:04Z Strategic Marketing Cases for 21st Century Asia Quelch, J Leong, S. M. TAN, Chin Tiong 2000-01-01T08:00:00Z text https://ink.library.smu.edu.sg/lkcsb_research/138 https://worldcat.org/isbn/9780130276018 Research Collection Lee Kong Chian School Of Business eng Institutional Knowledge at Singapore Management University Marketing
institution Singapore Management University
building SMU Libraries
continent Asia
country Singapore
Singapore
content_provider SMU Libraries
collection InK@SMU
language English
topic Marketing
spellingShingle Marketing
Quelch, J
Leong, S. M.
TAN, Chin Tiong
Strategic Marketing Cases for 21st Century Asia
format text
author Quelch, J
Leong, S. M.
TAN, Chin Tiong
author_facet Quelch, J
Leong, S. M.
TAN, Chin Tiong
author_sort Quelch, J
title Strategic Marketing Cases for 21st Century Asia
title_short Strategic Marketing Cases for 21st Century Asia
title_full Strategic Marketing Cases for 21st Century Asia
title_fullStr Strategic Marketing Cases for 21st Century Asia
title_full_unstemmed Strategic Marketing Cases for 21st Century Asia
title_sort strategic marketing cases for 21st century asia
publisher Institutional Knowledge at Singapore Management University
publishDate 2000
url https://ink.library.smu.edu.sg/lkcsb_research/138
https://worldcat.org/isbn/9780130276018
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