Green marketing mix strategy using modified measurement scales – a performance on Gen Y green purchasing decision in Malaysia

by Bathmathan, V., Rajadurai, J.
Published 2020

Redefining the value proposition through green promotions and green corporate image in the era of Industrial Revolution 4.0: A study of Gen Y green consumers in Malaysia

by Bathmanathan V., Rajadurai J.
Published 2023

Green marketing mix strategy using modified measurement scales � a performance on Gen Y green purchasing decision in Malaysia

by Bathmathan V., Rajadurai J.
Published 2023

Restructuring a higher education institution: A case study from a developing country

by Sohail M.S., Daud S., Rajadurai J.
Published 2023

Gen Y green purchasing behavior in relation YO energy conservation and environmental preservation products in Malaysia

by Rajadurai J., Bathmanathan V., Azami N.
Published 2023

The Impact of Institutional Pressures of Climate Change Concerns on Corporate Environmental Reporting Practices: A Descriptive Study of Malaysia�s Environmentally Sensitive Public...

by Jaaffar A.H., Amran A., Rajadurai J.
Published 2023

Do business graduates' attributes fulfill industry requirements and expectations?

by Daud S., Sapuan N.M., Abidin N., Rajadurai J.
Published 2023

The Marketability of Technical Graduates from Higher Educational Institutions (HEIs) Offering Technical and Vocational Education and Training (TVET): A Case from Malaysia

by Rajadurai J., Sapuan N.M., Daud S., Abidin N.
Published 2023

Innovative higher education curriculum design towards creating sustainable and competitive employees

by Daud S., Abidin N., Sapuan N.M., Rajadurai J.
Published 2023

Creating industry driven sustainable technical graduates: A case from Malaysia

by Rajadurai J., Sapuan N.M., Daud S., Abidin N.
Published 2023

Enhancing university business curriculum using an importance-performance approach: A case study of the business management faculty of a university in Malaysia

by Daud S., Abidin N., Sapuan N.M., Rajadurai J.
Published 2023

New wave of businesses: Brick to click approach in Malaysia

by Ishak N.A.M., Abidin N.B., Rajadurai J.
Published 2023

Psychological impact of work-integrated learning programmes in Malaysia: The moderating role of self-esteem on relation between self-efficacy and self-confidence

by Jaaffar, A.H., Ibrahim, H.I., Rajadurai, J., Sadiq Sohail, M.
Published 2020

Psychological impact of work-integrated learning programmes in Malaysia: The moderating role of self-esteem on relation between self-efficacy and self-confidence [Impacto Psicol�gi...

by Jaaffar A.H., Ibrahim H.I., Rajadurai J., Sadiq Sohail M.
Published 2023

Developing nexus eco-purchasing behaviour index (NEPBI) for Malaysia by using partial least square analysis

by Rajadurai J., Wan Hanafi W.N., Bathmanathan V., Daud S., Azami N.
Published 2023

Leadership and crisis management and their link to improvement of hotel performance: A study of the Jordanian hotel sector

by Jaaffar A.H., Alzoubi R.H., Mohammad Alkharabsheh O.H., Rajadurai J.
Published 2024

Exploring Women�s Retirement Literature through Bibliometric Analysis Using VOSviewer

by Mohamad N.E.A., Zainuddin H.A., Rajadurai J., Sapuan N.M.
Published 2024

Cyber�Information Security Compliance and Violation Behaviour in Organisations: A Systematic Review

by Sulaiman N.S., Fauzi M.A., Wider W., Rajadurai J., Hussain S., Harun S.A.
Published 2023

Investigating Green Marketing Orientation Practices among Green Small and Medium Enterprises

by Rajadurai J., Zahari A.R., Esa E., Bathmanathan V., Ishak N.A.M.
Published 2023

Preventing accidents from reoccurring due to colour coding transition in Malaysian market: A stakeholder analysis

by Jaaffar A.H., Rajadurai J., Ab. Shokor S.S., Ismail Z., Alwi M.N.R.
Published 2023