New wave of businesses: Brick to click approach in Malaysia

Having been born into a technologically advanced, wireless internet society, today's younger generation or the Millennial, is in a better position to be nurtured as the new age online businesses. They are well educated, self absorbed, have a strong sense of independence and highly motivated tow...

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Bibliographic Details
Main Authors: Ishak, N.A.M., Abidin, N.B., Rajadurai, J.
Format: Article
Language:English
Published: 2019
Online Access:http://dspace.uniten.edu.my/jspui/handle/123456789/11694
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Institution: Universiti Tenaga Nasional
Language: English