Customer-Oriented Approaches to Identifying Product-Markets

by DAY, George S., SHOCKER, Allan D., SRIVASTAVA, Rajendra Kumar
Published 1979

A Customer-Oriented Approach for Determining Market Structures

by SRIVASTAVA, Rajendra K., ALPERT, Mark I., SHOCKER, Allan D.
Published 1984

Market Structure Analysis: Hierarchical Clustering of Products Based on Substitution-in-Use

by SRIVASTAVA, Rajendra Kumar, Leone, Robert P., Shocker, Allan D.
Published 1981

Challenges and Opportunities Facing Brand Management: An Introduction to the Special Issue

by SHOCKER, Allan D., SRIVASTAVA, Rajendra K., RUEKERT, Robert W.
Published 1994

Multiple category decision making: Review and synthesis

by Russell, Gary J., Ratneshwar, S., Shocker, Allan D., Bell, David, Bodapati, Anand, Degeratu, Alex, Hildebrandt, Lutz, Kim, Namwoon, RAMASWAMI, Seshan, Shankar, Venkatesh H.
Published 1999