Massive collective: Redefining cool nightspots

by SMIT, Willem, WONG, Adina
Published 2014

Singapore Airlines scoots into the low-cost long-haul category

by SMIT, Willem, DULA, Christopher
Published 2014

Movie, money, marketing: Branding ‘3 Peas in a Pod’

by SMIT, Willem, CHAN, Chi Wei
Published 2015

Building a Successful Brand: The Story of Eu Yan San

by CHONG, Jessica, SMIT, Willem, MENKHOFF, Thomas, CLAYMAN, Christopher, EU, Richard
Published 2014