Building a Successful Brand: The Story of Eu Yan San

Building a Successful Brand: The Story of Eu Yan San

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Bibliographic Details
Main Authors: CHONG, Jessica, SMIT, Willem, MENKHOFF, Thomas, CLAYMAN, Christopher, EU, Richard
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2014
Subjects:
Asian Studies
Business
Marketing
Organizational Behavior and Theory
Online Access:https://ink.library.smu.edu.sg/lkcsb_research/3563
https://search.library.smu.edu.sg/primo-explore/fulldisplay?docid=SMU_ALMA2136422650002601&context=L&vid=SMU_NUI&search_scope=BooksandVideos&tab=booksandvideos&lang=en_US
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Institution: Singapore Management University
Language: English

Internet

https://ink.library.smu.edu.sg/lkcsb_research/3563
https://search.library.smu.edu.sg/primo-explore/fulldisplay?docid=SMU_ALMA2136422650002601&context=L&vid=SMU_NUI&search_scope=BooksandVideos&tab=booksandvideos&lang=en_US

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