Building a Successful Brand: The Story of Eu Yan San
Saved in:
Main Authors: | CHONG, Jessica, SMIT, Willem, MENKHOFF, Thomas, CLAYMAN, Christopher, EU, Richard |
---|---|
Format: | text |
Language: | English |
Published: |
Institutional Knowledge at Singapore Management University
2014
|
Subjects: | |
Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/3563 https://search.library.smu.edu.sg/primo-explore/fulldisplay?docid=SMU_ALMA2136422650002601&context=L&vid=SMU_NUI&search_scope=BooksandVideos&tab=booksandvideos&lang=en_US |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Institution: | Singapore Management University |
Language: | English |
Similar Items
-
A branding story
by: Manalastas, Pia Redempta T.
Published: (2007) -
Unilever platinum stories: Building a brand for the community
by: ITTHIOPASSAGUL, Pannapachr
Published: (2015) -
Culture, Ethnicity, and Economic Success
by: MENKHOFF, Thomas
Published: (1988) -
Success factors of brand extension.
by: Kok, Siew Moi., et al.
Published: (2008) -
From Entrepot to Nic - Singapore's Success Story (in German)
by: MENKHOFF, Thomas
Published: (1995)