Employer branding: A brand equity-based literature review and research agenda

• Main Authors: THEURER, Christian P., TUMASJAN, Andranik, WELPE, Isabell M., LIEVENS, Filip
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2018
• Subjects: Industrial and Organizational Psychology; Organizational Behavior and Theory
• Online Access: https://ink.library.smu.edu.sg/lkcsb_research/5774; https://ink.library.smu.edu.sg/context/lkcsb_research/article/6773/viewcontent/Theurer_et_al_2018_International_Journal_of_Management_Reviews__1_.pdf
• Institution: Singapore Management University

Over the past two decades, scholarly interest in employer branding has strongly increased. Simultaneously, however, employer branding research has developed into a fragmented field with heterogeneous interpretations of the employer branding concept and its scope, which has impeded further theoretica...