Employer branding: A brand equity-based literature review and research agenda
Over the past two decades, scholarly interest in employer branding has strongly increased. Simultaneously, however, employer branding research has developed into a fragmented field with heterogeneous interpretations of the employer branding concept and its scope, which has impeded further theoretica...
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| Main Authors: | , , , |
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| Format: | text |
| Language: | English |
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Institutional Knowledge at Singapore Management University
2018
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/5774 https://ink.library.smu.edu.sg/context/lkcsb_research/article/6773/viewcontent/Theurer_et_al_2018_International_Journal_of_Management_Reviews__1_.pdf |
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| Institution: | Singapore Management University |
| Language: | English |