The relation of instrumental and symbolic attributes to a company's attractiveness as an employer
This study adds a new marketing-based angle to the study of the attractiveness of organizations in the early stages of the recruitment process. Drawing on the instrumental-symbolic framework from the marketing literature, we expected that the meanings (in terms of inferred traits) that prospective a...
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| Main Authors: | , |
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
2003
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/5667 https://ink.library.smu.edu.sg/context/lkcsb_research/article/6666/viewcontent/The_relation_of_instrumental.pdf |
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| Institution: | Singapore Management University |
| Language: | English |