Building a Successful Brand: The Story of Eu Yan San
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Institutional Knowledge at Singapore Management University
2014
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sg-smu-ink.lkcsb_research-45622017-08-28T09:26:13Z Building a Successful Brand: The Story of Eu Yan San CHONG, Jessica SMIT, Willem MENKHOFF, Thomas CLAYMAN, Christopher EU, Richard 2014-01-01T08:00:00Z text https://ink.library.smu.edu.sg/lkcsb_research/3563 info:doi/10.1142/9789814452427_0009 https://search.library.smu.edu.sg/primo-explore/fulldisplay?docid=SMU_ALMA2136422650002601&context=L&vid=SMU_NUI&search_scope=BooksandVideos&tab=booksandvideos&lang=en_US Research Collection Lee Kong Chian School Of Business eng Institutional Knowledge at Singapore Management University Asian Studies Business Marketing Organizational Behavior and Theory |
| institution |
Singapore Management University |
| building |
SMU Libraries |
| continent |
Asia |
| country |
Singapore Singapore |
| content_provider |
SMU Libraries |
| collection |
InK@SMU |
| language |
English |
| topic |
Asian Studies Business Marketing Organizational Behavior and Theory |
| spellingShingle |
Asian Studies Business Marketing Organizational Behavior and Theory CHONG, Jessica SMIT, Willem MENKHOFF, Thomas CLAYMAN, Christopher EU, Richard Building a Successful Brand: The Story of Eu Yan San |
| format |
text |
| author |
CHONG, Jessica SMIT, Willem MENKHOFF, Thomas CLAYMAN, Christopher EU, Richard |
| author_facet |
CHONG, Jessica SMIT, Willem MENKHOFF, Thomas CLAYMAN, Christopher EU, Richard |
| author_sort |
CHONG, Jessica |
| title |
Building a Successful Brand: The Story of Eu Yan San |
| title_short |
Building a Successful Brand: The Story of Eu Yan San |
| title_full |
Building a Successful Brand: The Story of Eu Yan San |
| title_fullStr |
Building a Successful Brand: The Story of Eu Yan San |
| title_full_unstemmed |
Building a Successful Brand: The Story of Eu Yan San |
| title_sort |
building a successful brand: the story of eu yan san |
| publisher |
Institutional Knowledge at Singapore Management University |
| publishDate |
2014 |
| url |
https://ink.library.smu.edu.sg/lkcsb_research/3563 https://search.library.smu.edu.sg/primo-explore/fulldisplay?docid=SMU_ALMA2136422650002601&context=L&vid=SMU_NUI&search_scope=BooksandVideos&tab=booksandvideos&lang=en_US |
| _version_ |
1770571679069634560 |