The effects on customer satisfaction and customer loyalty by integrating marketing communication and after sale service into the traditional marketing mix model of Umrah travel ser...

by Othman, Bestoon Abdulmaged, Harun, Amran, De Almeida, Nuno Marques, Sadq, Zana Majed
Published 2021

Effects of service marketing mix on Umrah customer satisfaction: empirical study on Umrah traveling industry in Malaysia

by Othman, Bestoon, Harun, Amran, Sadq, Zana Majed, Rashid, Wirya Najm, Abdullah, Kamal Mohammed, Mohammed, Hazhar Omer, Khalid faeq, Dalia
Published 2020