Virtual communities and marketing : value creation through virtual communities

by Ang, Kok Wee, Wee, Mary Yue Shun, Yong, Mark Li Hao
Published 2008

Online buyer behaviour : a literature review.

by Chong, Irene., Tan, Celine Lean Zhi.
Published 2008

Information overload and skepticism in advertising : a Singaporean perspective.

by Tan, Heng Lip., Lau, Pei Leng., Chua, Zi Jian.
Published 2008

End-user adoption of mobile devices.

by Chua, Huixin., Siew, Christina Xue Hui., Toon, Kangling.
Published 2008

Critical success factors of virtual communities from members' perspective.

by Chua, Chet Shiu., Lim, Meng Guan., Tan, Choon Huat.
Published 2008

Treasury services outsourcing : case of BOA

by Koh, Margaret Huqun, Lim, Chee Hui, Tan, Agnes Shiying
Published 2008

Application of intelligent agent for marketing intelligence in B2B environment.

by Lee, Jenny., Seah, Liyan., Wu, Kai Yi.
Published 2008

Affective satisfaction in online communication.

by Chew, Angela Boon Fong., Ng, Pei Shan., Tan, Yeok Hui.
Published 2008

Consumer's perceptions of advertising in emerging markets.

by Lim, Hui Ying., Toh, Xin Ying., Yeo, Reyna Yan Yi.
Published 2008

Skepticism in advertising.

by Chen, Huilian., Ho, Adeline Yanyi., Shen, Huishan.
Published 2008

Consumer online information acquisition and processing behaviour : a literature review

by Chen, Hui Yin, Wong, Sabrina Hui Xian, Yan, Elsie Yi Si
Published 2008

Review of functions of advertising in Singapore context.

by Chong, Yan Xin., Lee, Swee Eng., Zheng, Aixing.
Published 2008

Online communication : a literature review.

by Goh, Zhangquan., Keong, Kecheng., Yap, Adrian Wei Chong.
Published 2008

Skepticism in advertising.

by Lim, Shu Ying., Dua, Sheryl Poh Teng., Ng, Xue Li.
Published 2008

Potential of wireless application protocol (WAP) as an advertising media.

by Loh, Joo Ling., Tan, Swee Yau., Soh, Sin Sin.
Published 2008

Consumer perception of retailers in Singapore

by Ong, Bee Kuan, Yang, Joanna, Tan, Hui Ling
Published 2008

Information overload and skepticism in advertising.

by Tan, Tu Zhi., Tang, Shunqing., To, Cheryl Dawn Yiwen.
Published 2008

Literature review : online information-seeking behavior.

by Chen, Shu Wen., Soh, Wei Ling., Wong, Weiching.
Published 2008

The values created by Internet communities for businesses.

by Poh, Chee Choong., Tan, Joo Say.
Published 2008

Case study on Oracle's on-line promotion.

by Arvind Mohan., Chan, Chee Hou.
Published 2008