Application of intelligent agent for marketing intelligence in B2B environment.

• Main Authors: Lee, Jenny., Seah, Liyan., Wu, Kai Yi.
• Other Authors: Sangwan, Sunanda
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::Marketing
• Online Access: http://hdl.handle.net/10356/8969
• Institution: Nanyang Technological University

This research paper investigates how intelligent agents can create marketing intelligence for organizations in the B2B environment. Oracle is used as a case study to illustrate the extent to which the intelligent agent, Landing Pad Technology (LPT), can create marketing intelligence for the organiza...