Application of intelligent agent for marketing intelligence in B2B environment.

This research paper investigates how intelligent agents can create marketing intelligence for organizations in the B2B environment. Oracle is used as a case study to illustrate the extent to which the intelligent agent, Landing Pad Technology (LPT), can create marketing intelligence for the organiza...

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Bibliographic Details
Main Authors: Lee, Jenny., Seah, Liyan., Wu, Kai Yi.
Other Authors: Sangwan, Sunanda
Format: Final Year Project
Published: 2008
Subjects:
Online Access:http://hdl.handle.net/10356/8969
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Institution: Nanyang Technological University

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