Application of intelligent agent for marketing intelligence in B2B environment.
This research paper investigates how intelligent agents can create marketing intelligence for organizations in the B2B environment. Oracle is used as a case study to illustrate the extent to which the intelligent agent, Landing Pad Technology (LPT), can create marketing intelligence for the organiza...
Saved in:
Main Authors: | Lee, Jenny., Seah, Liyan., Wu, Kai Yi. |
---|---|
Other Authors: | Sangwan, Sunanda |
Format: | Final Year Project |
Published: |
2008
|
Subjects: | |
Online Access: | http://hdl.handle.net/10356/8969 |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Institution: | Nanyang Technological University |
Similar Items
-
Marketing strategy of Oracle Ireland in the B2B environment.
by: Lim, Chern Chern., et al.
Published: (2008) -
Marketing in South Korea hospitality and tourism competition and customer intelligence
by: Li, Wenhao, et al.
Published: (2011) -
B2C in Singapore : barriers to success.
by: Lee, Huey Shin.
Published: (2008) -
ELECTRONIC MARKETS AND INTELLIGENT AGENTS : AN EXPERIMENTAL STUDY OF THE ECONOMICS OF ELECTRONIC COMMERCE
by: GOH KHIM YONG
Published: (2020) -
Gleaning Marketing Intelligence from the Sales Force
by: Bonfrer, Andre, et al.
Published: (1993)