Values of artificial intelligence in marketing
Artificial Intelligence (AI) is causing radical changes in marketing and emerging as a competent assistant supporting all areas of the marketing field. The influences and impacts AI has created in various marketing segments have aroused much interest among marketing professionals and academic schola...
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| Main Authors: | , |
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
2020
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/sis_research/9342 https://ink.library.smu.edu.sg/context/sis_research/article/10342/viewcontent/Values_of_Artificial_Intelligence_in_Marketing.pdf |
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| Institution: | Singapore Management University |
| Language: | English |