Values of artificial intelligence in marketing
Artificial Intelligence (AI) is causing radical changes in marketing and emerging as a competent assistant supporting all areas of the marketing field. The influences and impacts AI has created in various marketing segments have aroused much interest among marketing professionals and academic schola...
محفوظ في:
المؤلفون الرئيسيون: | , |
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التنسيق: | text |
اللغة: | English |
منشور في: |
Institutional Knowledge at Singapore Management University
2020
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الموضوعات: | |
الوصول للمادة أونلاين: | https://ink.library.smu.edu.sg/sis_research/9342 https://ink.library.smu.edu.sg/context/sis_research/article/10342/viewcontent/Values_of_Artificial_Intelligence_in_Marketing.pdf |
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