A marketing plan for SO! F.A.B.

SO! F.A.B., a brand under Celine Marketing Corporation (CMC), is a trendy line of affordable women's footwear. Following the success of other brands in CMC, like CLN and CMG, SO! F.A.B. aims to become the top brand for fashionable and trendy, yet affordable shoes for the female youth. To do thi...

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Bibliographic Details
Main Author: Galaroza, Ambleth Joyce M.
Format: text
Language:English
Published: Animo Repository 2012
Subjects:
Online Access:https://animorepository.dlsu.edu.ph/etd_bachelors/18085
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Institution: De La Salle University
Language: English