A marketing plan for the re-Launch of Seventeen
Seventeen is a local apparel brand owned by Cinderella Marketing Corporation that has been in the industry for 29 years. However, though it is a long existing company, Cinderella has low brand awareness in the market. Despite this, Seventeen is able to incur high sales that better that of the other...
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| Main Authors: | , , |
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| Format: | text |
| Language: | English |
| Published: |
Animo Repository
2012
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| Subjects: | |
| Online Access: | https://animorepository.dlsu.edu.ph/etd_bachelors/18186 |
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| Institution: | De La Salle University |
| Language: | English |