A marketing plan for the re-Launch of Seventeen
Seventeen is a local apparel brand owned by Cinderella Marketing Corporation that has been in the industry for 29 years. However, though it is a long existing company, Cinderella has low brand awareness in the market. Despite this, Seventeen is able to incur high sales that better that of the other...
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Main Authors: | Cokaliong, Charmaine M., Virata, Rachelle Joyce P., Zablan, Jerome A. |
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Format: | text |
Language: | English |
Published: |
Animo Repository
2012
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Subjects: | |
Online Access: | https://animorepository.dlsu.edu.ph/etd_bachelors/18186 |
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Institution: | De La Salle University |
Language: | English |
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