Launch of MSDN magazine in the Asia-Pacific region and the investigation of the direct marketing efforts.

• المؤلفون الرئيسيون: Lee, Yee Yern., Tay, Amanda Ting Jing., Woon, Gwen Chiu Yun.
• مؤلفون آخرون: Lim-Lum, Kit Wye
• التنسيق: Final Year Project
• منشور في: 2008
• الموضوعات: DRNTU::Business::Marketing::Direct
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/9781

This paper will revolve around the launch of MSDN Magazine in the Asia-Pacific and the examination of the various aspects of the direct marketing campaign to determine its effectiveness.