Launch of MSDN magazine in the Asia-Pacific region and the investigation of the direct marketing efforts.

• Main Authors: Lee, Yee Yern., Tay, Amanda Ting Jing., Woon, Gwen Chiu Yun.
• Other Authors: Lim-Lum, Kit Wye
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::Marketing::Direct
• Online Access: http://hdl.handle.net/10356/9781
• Institution: Nanyang Technological University

This paper will revolve around the launch of MSDN Magazine in the Asia-Pacific and the examination of the various aspects of the direct marketing campaign to determine its effectiveness.