Launch of MSDN magazine in the Asia-Pacific region and the investigation of the direct marketing efforts.
This paper will revolve around the launch of MSDN Magazine in the Asia-Pacific and the examination of the various aspects of the direct marketing campaign to determine its effectiveness.
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2008
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sg-ntu-dr.10356-97812023-05-19T06:16:15Z Launch of MSDN magazine in the Asia-Pacific region and the investigation of the direct marketing efforts. Lee, Yee Yern. Tay, Amanda Ting Jing. Woon, Gwen Chiu Yun. Lim-Lum, Kit Wye Nanyang Business School DRNTU::Business::Marketing::Direct This paper will revolve around the launch of MSDN Magazine in the Asia-Pacific and the examination of the various aspects of the direct marketing campaign to determine its effectiveness. 2008-09-24T07:36:17Z 2008-09-24T07:36:17Z 2005 2005 Final Year Project (FYP) http://hdl.handle.net/10356/9781 Nanyang Technological University application/pdf |
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DRNTU::Business::Marketing::Direct Lee, Yee Yern. Tay, Amanda Ting Jing. Woon, Gwen Chiu Yun. Launch of MSDN magazine in the Asia-Pacific region and the investigation of the direct marketing efforts. |
description |
This paper will revolve around the launch of MSDN Magazine in the Asia-Pacific and the examination of the various aspects of the direct marketing campaign to determine its effectiveness. |
author2 |
Lim-Lum, Kit Wye |
author_facet |
Lim-Lum, Kit Wye Lee, Yee Yern. Tay, Amanda Ting Jing. Woon, Gwen Chiu Yun. |
format |
Final Year Project |
author |
Lee, Yee Yern. Tay, Amanda Ting Jing. Woon, Gwen Chiu Yun. |
author_sort |
Lee, Yee Yern. |
title |
Launch of MSDN magazine in the Asia-Pacific region and the investigation of the direct marketing efforts. |
title_short |
Launch of MSDN magazine in the Asia-Pacific region and the investigation of the direct marketing efforts. |
title_full |
Launch of MSDN magazine in the Asia-Pacific region and the investigation of the direct marketing efforts. |
title_fullStr |
Launch of MSDN magazine in the Asia-Pacific region and the investigation of the direct marketing efforts. |
title_full_unstemmed |
Launch of MSDN magazine in the Asia-Pacific region and the investigation of the direct marketing efforts. |
title_sort |
launch of msdn magazine in the asia-pacific region and the investigation of the direct marketing efforts. |
publishDate |
2008 |
url |
http://hdl.handle.net/10356/9781 |
_version_ |
1770563784337784832 |