Launch of MSDN magazine in the Asia-Pacific region and the investigation of the direct marketing efforts.

This paper will revolve around the launch of MSDN Magazine in the Asia-Pacific and the examination of the various aspects of the direct marketing campaign to determine its effectiveness.

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Bibliographic Details
Main Authors: Lee, Yee Yern., Tay, Amanda Ting Jing., Woon, Gwen Chiu Yun.
Other Authors: Lim-Lum, Kit Wye
Format: Final Year Project
Published: 2008
Subjects:
Online Access:http://hdl.handle.net/10356/9781
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Institution: Nanyang Technological University
id sg-ntu-dr.10356-9781
record_format dspace
spelling sg-ntu-dr.10356-97812023-05-19T06:16:15Z Launch of MSDN magazine in the Asia-Pacific region and the investigation of the direct marketing efforts. Lee, Yee Yern. Tay, Amanda Ting Jing. Woon, Gwen Chiu Yun. Lim-Lum, Kit Wye Nanyang Business School DRNTU::Business::Marketing::Direct This paper will revolve around the launch of MSDN Magazine in the Asia-Pacific and the examination of the various aspects of the direct marketing campaign to determine its effectiveness. 2008-09-24T07:36:17Z 2008-09-24T07:36:17Z 2005 2005 Final Year Project (FYP) http://hdl.handle.net/10356/9781 Nanyang Technological University application/pdf
institution Nanyang Technological University
building NTU Library
continent Asia
country Singapore
Singapore
content_provider NTU Library
collection DR-NTU
topic DRNTU::Business::Marketing::Direct
spellingShingle DRNTU::Business::Marketing::Direct
Lee, Yee Yern.
Tay, Amanda Ting Jing.
Woon, Gwen Chiu Yun.
Launch of MSDN magazine in the Asia-Pacific region and the investigation of the direct marketing efforts.
description This paper will revolve around the launch of MSDN Magazine in the Asia-Pacific and the examination of the various aspects of the direct marketing campaign to determine its effectiveness.
author2 Lim-Lum, Kit Wye
author_facet Lim-Lum, Kit Wye
Lee, Yee Yern.
Tay, Amanda Ting Jing.
Woon, Gwen Chiu Yun.
format Final Year Project
author Lee, Yee Yern.
Tay, Amanda Ting Jing.
Woon, Gwen Chiu Yun.
author_sort Lee, Yee Yern.
title Launch of MSDN magazine in the Asia-Pacific region and the investigation of the direct marketing efforts.
title_short Launch of MSDN magazine in the Asia-Pacific region and the investigation of the direct marketing efforts.
title_full Launch of MSDN magazine in the Asia-Pacific region and the investigation of the direct marketing efforts.
title_fullStr Launch of MSDN magazine in the Asia-Pacific region and the investigation of the direct marketing efforts.
title_full_unstemmed Launch of MSDN magazine in the Asia-Pacific region and the investigation of the direct marketing efforts.
title_sort launch of msdn magazine in the asia-pacific region and the investigation of the direct marketing efforts.
publishDate 2008
url http://hdl.handle.net/10356/9781
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