Launch of MSDN magazine in the Asia-Pacific region and the investigation of the direct marketing efforts.

This paper will revolve around the launch of MSDN Magazine in the Asia-Pacific and the examination of the various aspects of the direct marketing campaign to determine its effectiveness.

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Bibliographic Details
Main Authors: Lee, Yee Yern., Tay, Amanda Ting Jing., Woon, Gwen Chiu Yun.
Other Authors: Lim-Lum, Kit Wye
Format: Final Year Project
Published: 2008
Subjects:
Online Access:http://hdl.handle.net/10356/9781
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Institution: Nanyang Technological University
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