A marketing plan for Alaska Yoghurt Drink

• Main Authors: Laureola, Catherine Marie D., Narciso, Nadine Julia Y., Solis, Ma. Camille Joyce A.
• Format: text
• Language: English
• Published: Animo Repository 2011
• Subjects: Marketing
• Online Access: https://animorepository.dlsu.edu.ph/etd_bachelors/18124
• Institution: De La Salle University

The yoghurt industry has always been divided into two distinct categories set or spoonable yoghurt and yoghurt drinks. The latter is considered to still be a young and developing category, with few players actually participating in the manufacturing and selling of the product. At present there is a...